2024 AdSense Revenue Updates: Best Beginner Guide
You probably received an email about an important update regarding Google AdSense revenue, right? Did you know there have been two major changes in 2024 regarding how AdSense earnings from ads on your blog are measured and distributed? This update could directly impact your revenue, so please read through carefully until the end.
Key Updates Regarding AdSense Revenue
The major updates announced by Google regarding AdSense revenue revolve around the following two questions:
- How will AdSense earnings be distributed to publishers like us?
- What criteria will be used going forward to determine how ad revenue is paid out?
New Changes in Revenue Sharing Structure
irst, Google has restructured the way AdSense revenue is shared. Previously, ad revenue was handled as a single transaction between the blogger and Google. Now, things have changed slightly. Revenue is calculated separately between the “advertiser” who buys the ads and the “blogger” who sells the ad space on their blog. Not quite sure what that means? Let me explain with an example.
1. When an advertiser buys ads through Google Ads:
This is when a specific company (the advertiser) earns revenue by directly signing a contract with Google Ads. For example, if Adidas (the advertiser) tells Google Ads, “Run an ad campaign for 1 million KRW,” Google Ads takes a 15% cut (150,000 KRW) and passes the remaining amount to Google AdSense. Think of Google Ads and Google AdSense as two separate entities!
So, that leaves 850,000 KRW. Google AdSense then takes a 20% cut (170,000 KRW), and the remaining 680,000 KRW—80% of the amount passed from Google Ads—goes to the blogger. This percentage can vary, but in general, bloggers receive about 68% of the total ad revenue.
The image above is from the official Google AdSense blog. To summarize, Google Ads first takes a 15% commission from the total ad cost, then AdSense takes another 17%. The remaining amount goes to the blogger. They don’t take as much as I thought—maybe that’s why AdSense earnings are considered pretty good.
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2. What about using third-party platforms?
This applies when an advertiser uses a platform other than Google Ads to display ads on your blog. For example, if a third-party platform like Kakao AdFit uses Google AdSense format and pays for it, Kakao AdFit may take a commission from the advertiser, but they’ll give 80% of what they pay us (Google AdSense) to you, the blogger! While we don’t know exactly how much Kakao AdFit charges as a commission, the key takeaway is that, as a blogger, you can earn more revenue through a more transparent structure.
Payment Model Update: Transition to Earnings Per Impressions
The second update is about how you earn money. The model has changed from earnings per click to earnings per impression! (Personally, I’m totally welcoming this change!!) This is an industry-standard adjustment, where your earnings will now be determined by how often your blog’s ad spaces are displayed.
Don’t worry, the ad types and quantities stay the same!
Even though there’s a change, it won’t affect the types of ads or the number of ads you can display on your blog. You’ll still need to follow AdSense policies and Better Ads Standards, and ads that harm user experience will not be allowed. For example, filling a page with full-screen pop-up ads is still prohibited.
Response Strategy: Tips to Maximize Your Earnings!
Change always brings new opportunities. By making the most of AdSense’s policy updates, I’ve thought of a few strategies to increase your AdSense revenue. The shift to earnings per impression and the changes in the revenue distribution structure will require a new approach to blog design and content strategy.
- Here are 2 AdSense strategies that have worked for WPlaybook!
Content is King—Increase Quality!
The shift to earnings per impression means that visitors need to stay on your page longer. To achieve this, you need to offer engaging and valuable content.
- Provide Rich Information: Make sure the information readers are looking for is easy to find and understand.
- Encourage Interaction: Use surveys, quizzes, and comment sections to engage your readers.
- Visual Appeal: Use high-quality images and videos to keep readers on your page longer.
I believe that following the principle of creating a blog where users spend more time will significantly increase t he potential earnings for website and blog owners.
Prioritize User Experience
As page exposure becomes more important, improving user experience (UX) is key. Google is evaluating how good your blog is, and the most critical factor here is Core Web Vitals.
- Optimize Loading Time: Faster loading times mean better user experience and more exposure. People are more likely to stay longer on a fast blog.
- Mobile Optimization: Ensure your blog is optimized for mobile users to guarantee accessibility across all devices. As traffic increases across different platforms, exposure will naturally grow.
- Ease of Navigation: Provide intuitive menus and clear navigation paths so visitors can easily find the content they want. Ultimately, your blog should become a playground for users, encouraging them to keep surfing within your site!
If you maintain good Core Web Vitals, Google will naturally give your blog more exposure. Then, the next step is to fill your blog with high-quality content that keeps visitors engaged for longer periods.
Create a Smart Ad Strategy!
The placement and type of ads have a significant impact on exposure-based revenue.
- Ad placement: Place your ads in “hot spots” on your blog to get more exposure.
- Ad format: Choose an ad format that will get your readers’ attention without disrupting their engagement.
- Ad variety: Offer a variety of ads to avoid repeating the same ad on a single page.
That wraps up the summary of the major AdSense policy updates and my thoughts. Wishing everyone happy blogging!
