[Important] Coupang Products Are Now Available for YouTube Shopping Integration
Hello, this is WPlaybook, researching online monetization. Recently, YouTube has been offering new monetization opportunities for creators. One of these is the affiliate program, and now there is news that Coupang products can also be tagged on YouTube. I’ve summarized this update. In this post, we’ll take a detailed look at the features of the YouTube Shopping Affiliate Program, how to participate, and how creators can generate revenue through Coupang products.
Introduction to the YouTube Shopping Affiliate Program
What is the YouTube Shopping Affiliate Program?
The YouTube Shopping Affiliate Program is a system that allows creators to showcase products through their video content and generate revenue accordingly. YouTube is offering new monetization opportunities by combining shopping with its traditional ad revenue model. Through this, creators can directly introduce products they use and earn commissions from viewers who purchase those products.
- Important Note: The YouTube Shopping Affiliate Program mentioned here is different from the YouTube Shopping feature. Recently, WPlaybook met the first monetization requirement and activated the shopping feature, but WPlaybook cannot use the YouTube Shopping Affiliate feature.
Below is the shopping feature displayed in WPlaybook’s YouTube Studio.
Below is a screen shot of Wise StatsLife’s YouTube Studio with the YouTube Shopping affiliate program enabled.
In the shopping section itself, you can see that the Affiliate Program section is enabled.
Background of Coupang’s Participation
With the introduction of the YouTube Shopping Affiliate Program in Korea, Coupang became the first affiliate partner. Coupang is a major e-commerce platform in Korea, offering a wide range of products, providing creators a great opportunity to naturally showcase and tag products in their content. This allows creators to introduce a more diverse range of products, and viewers can enjoy shopping more conveniently.
A New Revenue Model through Partnership with Coupang
Key Features of the Affiliate Program
The YouTube Shopping Affiliate Program allows creators to tag Coupang products in their content and generate revenue through the sales of those products. Creators can monitor product clicks, order status, and other metrics in real-time through YouTube Studio, enabling them to develop more effective marketing strategies.
Tagging and Selling Coupang Products
Tagging Coupang products in content is very simple. Creators can tag products in various types of content such as videos, Shorts, and live streams. Tagged products are displayed in the ‘Products’ section within YouTube for easy access by viewers, and clicking on the product takes them directly to the purchase page. This allows viewers to easily buy products, while creators earn commissions.
When searching for Coupang product links, only products that are linked can be tagged as shown in the above screen. There are two important facts to note:
- The commission rate for Coupang in the YouTube Shopping Affiliate Program is higher than expected.
- Not all products can be tagged.
Looking at the screen, the revenue sharing rate for related products is 6.7%. This is twice as high as the 3% commission rate of the regular Coupang Partners program.
Also, based on our experiments, not all products were eligible for tagging. Only selected products could be tagged. These products are—
How to Participate in the Program
Eligibility Requirements
To participate in the YouTube Shopping Affiliate Program, you must meet several eligibility requirements. First, you need to be a member of the YouTube Partner Program and have at least 10,000 channel subscribers. Additionally, your channel must be active and free of any community guideline strikes.
The hardest requirement to meet is the 10,000 subscribers, right? At WPlaybook, I keep emphasizing that to achieve online monetization, you need to run both a blog and a YouTube channel simultaneously. The reason is that YouTube’s monetization requirements are relatively much tougher than those for a blog.
After creating your blog, getting AdSense approval, and driving traffic to the blog via YouTube, once you gather enough YouTube subscribers, you can seriously start monetizing by leveraging both your blog and YouTube together.
How to Sign Up
Once you meet the requirements, signing up is very simple because the entire process takes place inside YouTube Studio. Just click the Shopping tab in YouTube Studio, then click “Enable” on the affiliate program signup window, and that’s it. Afterward, you can manage affiliate products and check statistics on the page where you activate the program. The signup process is straightforward and can be completed with just a few clicks.
Usage and Precautions
When tagging products through the program, it is important to select products that fit the nature of your content. Also, be sure to write accurate product descriptions and verify that the links are set up correctly. Creators receive commissions when viewers click on products and make purchases, so regularly checking statistics and developing effective content strategies is recommended.
YouTube Shopping Affiliate Program Analytics
You can closely track which affiliate programs are performing well.
YouTube Studio’s video analytics feature provides various metrics to give you a comprehensive overview, and it seems the affiliate program offers similar detailed insights.
From the dashboard, you can view daily revenue summaries, track how many times products were clicked, and calculate conversion rates—how many clicks turned into sales. Additionally, you can identify which products are selling the most and which videos are generating the highest revenue!
Expected Benefits and Advantages
Increased Revenue for Creators
Until now, YouTubers had to rely solely on ad revenue, but moving forward, their revenue streams will become much more diversified. Creators who produce content featuring a variety of products will find it easier to generate income through the affiliate program. Additionally, by leveraging data obtained from the program, they can develop more sophisticated marketing strategies, which will greatly contribute to long-term revenue growth.
Convenient Shopping Experience for Viewers
Viewers can enjoy a convenient shopping experience while watching content from their favorite creators. The ability to check product information directly within the video and make a purchase with just one click will revolutionize the viewer’s shopping experience. Moreover, easy comparison and purchase of various products will play a significant role in increasing viewer satisfaction.
Frequently Asked Questions (FAQ)
Important Notes When Participating in the Program
When participating in the YouTube Shopping Affiliate Program, there are several important points to keep in mind. First, when introducing affiliate products, you must provide honest and accurate information, avoiding any misleading behavior towards viewers. Additionally, it is crucial to continuously develop effective marketing strategies based on the data obtained through the program.
- The key to successful affiliate marketing is honesty above all else — first and foremost honesty. Otherwise, you’ll quickly fall from grace. Subscribers are not fools! Haha.
Taxes and Revenue Payment
When generating revenue through the affiliate program, it is essential to be aware of tax and legal considerations. In particular, when income is generated, you must understand the tax reporting requirements and follow the necessary procedures.
Revenue generated from the YouTube Shopping Affiliate Program is paid through Google AdSense. Payments are made via your AdSense account, and earnings accumulate there until a certain threshold is reached before payment is issued.
Typically, revenue payments take between 60 to 120 days. This period is required due to payment processing and review between YouTube and Coupang. Payments are made to the bank account registered in AdSense.
Future Outlook
Development Direction of the Shopping Feature
YouTube and Coupang plan to expand their collaboration to support more creators joining the program. This will allow creators to introduce a wider variety of products, and viewers will enjoy a more convenient shopping experience.
Additionally, more brand malls are expected to jump in. For example, foreign companies like Temu and Ali are already very active in affiliate marketing. Through YouTube Shopping, many different products will be introduced, and affiliate revenues are likely to increase significantly.
The YouTube Shopping feature will continue to evolve, providing better services for both creators and viewers. Creators will be able to manage and showcase products more systematically, while viewers will be able to purchase products more easily and quickly, enhancing the overall shopping experience.
In Conclusion
The YouTube Shopping Affiliate Program offers significant benefits for both creators and viewers. Through collaboration with Coupang, creators can easily showcase a variety of products and generate revenue, while viewers can enjoy convenient shopping. We look forward to seeing more creators utilizing this program to produce successful content and create new revenue streams in the future.
